I enjoy
Shipulski on Design for the short articles on innovation. They are generally not technical at all. I like to think of most of the posts as
innovation poetry to put your thoughts along the right lines of effort.
This recent post has a huge, interesting technical iceberg riding under the surface though.
If you run an experiment where you are 100% sure of the outcome, your learning is zero. You already knew how it would go, so there was no need to run the experiment. The least costly experiment is the one you didn’t have to run, so don’t run experiments when you know how they’ll turn out. If you run an experiment where you are 0% sure of the outcome, your learning is zero. These experiments are like buying a lottery ticket – you learn the number you chose didn’t win, but you learned nothing about how to choose next week’s number. You’re down a dollar, but no smarter.
The learning ratio is maximized when energy is minimized (the simplest experiment is run) and probability the experimental results match your hypothesis (expectation) is 50%. In that way, half of the experiments confirm your hypothesis and the other half tell you why your hypothesis was off track.
Maximize The Learning Ratio
